Business Gateway
Three Sisters Bake, Lola Rose Brewery and Cloud Global
With a smorgasbord of cake, beer, one shot takes and 30+ paper airplanes planes, the stories of how three small businesses were helped to flourish, thanks to the help of Business Gateway. Taking a more abstract approach to story telling, these pieces of content draw you in with their building narrative. The creative was to show how a small idea can build into a flourshing business, which would be revealled in the final moments of the ads.
Both Three Sisters bake and Cloud Global were one shot takes, adding to the complexity and coordination of everyone involved. With perfect cake choreography, Three Sisters Bake was in the bag, and with the contributors meticulous paper airplanes folding and 25 takes later, we had the perfect throw. As it soars past the camera his reaction was genuine, as he was super stoked he got it in the end.
When filming at Lola Rose Brewery, we had to battle through 4 seasons of weather, filming in the highest brewery in Scotland with a foot of snow, and the sheep trying to get in the back door of the pub. The abstract art department-led approach was a clever solution to a complex location, and resulted in a strikingly beautiful advert.
Business Gateway were extremely happy with the results, so much so that they commissioned 8 of them over the course of 2 years, and continue to run a master cut advert to this day.
Lola Rose Brewery was highly commended in The Scottish Creative Awards 2015 for TELEVISION/CINEMA: Tv/Cinema Commercial Over 21 Seconds, and TELEVISION/CINEMA: Tv/Cinema Commercial £20k or Less.
- TV spot
Three Sisters Bake and Cloud Global
Producer: Alex Morgan
Creative: Vicky Kerr
Director: Rose Hendry
DoP: Ian Forbes
Editor: Michael Sherrington
Colourist: John Sackey
Lola Rose Brewery
Producer: Ashley McPherson
Creative: Vicky Kerr
Director: Rose Hendry
DoP: Ian Forbes