STV required new channel idents for Christmas time that would reflect both the STV tone of voice and our viewers. The creative concept was simple. Rather than showing the usual Christmas iconography, it was all about showing what Christmas is really about; the joy of getting together with friends and family.
Shot across one weekend in various Glasgow locations, we produced 25 individual indents for the channel that reflect the warmth and joy of gathering round with STV. They featured real viewers, and many STV staff and their families. The above is a directors cut of the STV Winter Channel Idents which was shared on STV’s social media.
TV promos
Creative/Director/Editor: Vicky Kerr
Producer: Gill Hanlon
Production Co-ordinator: Will Leich & Aidan O'mara